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Learn from the Marketing Guru Penny Sanevieri of AME

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I decided to make a website through WordPress and I’ve been reading and watching everything I can get my hands on. I get a weekly newsletter from Penny a marketing Guru. I meet Penny last year at the http://www.changinghands.com/ Indie Author Publishing Conference. (Here is my blog on the marketing class http://juliemartinwallace.blogspot.com/2012/02/marketing-your-book.html) I loved what she had to say and have been faithfully following her ever since. When I got her newsletter yesterday it went right along with building my website. Let me share some highlights that helped me. Subscribe to her newsletter here: http://www.amarketingexpert.com/

Drive More Traffic to Your Website and Blog

  1. Blog, you need to own it. That means your blog is hosted where your site is hosted. 
  2. Blog frequently: I recommend a minimum of twice weekly. Your blogs don’t have to be long; in fact, some of my blogs are no more than fifty words.
  3. Share and share alike: If you don’t have sharing widgets on your site (Upload to Facebook, Tweet This!, etc.) 
  4. Get social: To generate a lot of traffic we syndicate our blog to sites like Facebook and Twitter.
  5. Use Anchor Text: This is the hyperlinked text that you click on to follow a link. Most people use words like “click here” or other nebulous terms. If used correctly, anchor text can really increase your site traffic. First, anchor text should be descriptive as opposed to “page link” or something general. I recommend that you use your keywords. Where should you use anchor text? Anywhere. You can use it on your blog linking to other content on your site or someone else’s. You can use it on other blogs linking to your site (this is preferred).
  6. Write good headlines: People judge a blog post by its headline, and when you’re subscribed to a lot of blog feeds (as I am) you know that readers will pick and choose the blogs they read based on the titles. Don’t make readers guess your topic, be specific and be benefit-driven.
  7. Time tip: I try to post by 7am EST (8am at the latest). Studies have shown that people have more time to read blogs and emails before 9am EST so complete all your posts by then.
  8. Bookmark your posts: Tag each of your blog posts with your keywords on social networking sites. 
  9. Analyze traffic: Google Analytics is the easiest to learn, manage and install. Monitor this data a few times a month to see where your traffic is coming from and whether your work to attract people to your site results in unique visitors.
  10. Picture this: Bring traffic to your blog with photos and images; people searching online for those images may be directed to your site.
  11. One thing to remember: Nothing happens overnight, especially online. Some of the best and most solid traffic is built slowly over time. This doesn’t mean that you won’t see a spike, and in some cases even double or triple your current numbers, but solid ranking and searchability take time. How soon should you begin? Got a book idea? Start now. You’ll be glad you did.
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